What many people especially coaches do not understand is that everything counts. There's no exception. So when coaches preach against drinking & drugging to the team during the week, but then go out & party and make a big scene of it - like posting & boasting about their escapades on Facebook, etc; what is the actual message that is given to the team?
All relationships are based on a foundation of trust. Can I trust you/Can you trust me? made famous by Coach Holtz. Since everything counts, it only takes once to lose the trust and respect from the team, parents, community, the press.
Like Frank Luntz is famous for saying: Say what you mean, mean what you say. Walk the walk & talk the talk of a Champion. You are their role model.
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