Certain patterns of targeted behavior build skill. Making progress is a manner of small steps of advancement or failure coupled with modification and changes in behavior till you get what you want. Coaching has been called the process that "eliminates mistakes." You point out behaviors that could be improved, how to, and help move the individual & team to better performance that will lead to achieving goals. Done properly AKA the 'Talent Code' this process is called "Deep Practice." Each day as a coach you should structure practice to move the individual & team to choose behaviors just beyond present abilities; to target certain struggles. Thrashing blindly about doesn't help achieving desired behavior. Reaching does. It is your job to provide the proper focus & direction.